The Impact of Digital Media in Enhancing the Tourism Promotion Process for The Hashemite Kingdom of Jordan (Aqaba Governorate as a Model)

Abstract

This study aimed to reveal the degree of influence of digital media in promoting domestic tourism, and the ability to attract tourists from abroad to the Hashemite Kingdom of Jordan. To achieve the objectives of the study, the researcher used the analytical descriptive approach by applying the electronic questionnaire to a random sample consisting of (200) single residents of Aqaba governorate residents, visitors and tourists. The results of the study also revealed the reality of digital tourism services that support tourism in the Hashemite Kingdom of Jordan, where they are of medium importance, and due to the ease of use by digital media platforms from tourists at any time and from anywhere, whether from inside or outside Jordan. The results showed that the reality of the features of digital tourism media tools in influencing the tourism promotion process of the Hashemite Kingdom of Jordan is of medium importance, given the lack of a clear methodology for methods of use and activating all the features of digital tourism media platforms, including working electronically and automatically around the clock without the need for an employee who answers public questions, and interacting The degree of influence of the tourism digital content industry in promoting domestic tourism and the ability to attract tourists from abroad to the Hashemite Kingdom of Jordan is of medium importance, given the limited use of social media influencers, and the ability to have the great influence that content makers provide on social media platforms and various digital platforms, which contribute significantly to convincing people through the experience they do during The results also revealed that there are no statistically significant differences between the averages of the study sample members' estimates of the impact of digital media in enhancing the process of tourism promotion of the Hashemite Kingdom of Jordan according to gender variant, age group, educational level, job, monthly income.

Keywords: Digital Media, Digital Tourism Media, Tourism Promotion.